Updated: Jan 13, 2021
Businesses have been able to build strong and comprehensive marketing strategies on social media for some time but in order to stop their presence from becoming stale, brands are always on the look-out for new ways to engage audiences quickly and effectively. That’s right people, its time to step out of your comfort zone and jump with both feet on to the Facebook live bandwagon.
Before you merrilyskip hop and jump into a live stream you might want to consider what the actual benefits are for your business and how to use it to your advantage. Snapchat, Instagram stories and Facebook stories are all perfectly apt ways with which to reach your audience but INSTANT content has benefits all of its own.
Why is live content popular?
Brands that use live streaming are able to deliver completely unique content to their viewers and with research suggesting that there has been a substantial increase in consumers watching live content on social media we know that the audience is ready and waiting, you just need to raise the curtain!
Facebook live provides your viewers with instant content like nothing else but the biggest stumbling block is thinking up content that they will actually influence them to engage. Just because live content is candid and unfiltered it does not mean it should not be well thought out and planned like the rest of your social media marketing strategy.
Why should you dive in at the deep end and start live streaming?
The candid nature of a Facebook live means it can be done on a really low budget. No need for fancy cameras and lighting here! With the right plan and a smartphone, you are ready to get started.
Believe the hype
Special events or product launches can be announced via Facebook live and the stripped back feel to a live video means the audience will feel involved with the breaking news of the brand. Creating the urge to not want to miss out will naturally draw engagement around a product release or event. Staggering information is a good way to keep people coming back for more. This will, in turn, increase the sought-after holy grail of social media marketing – organic reach.
Connect with your audience
Facebook live allows you to pro-actively put the social into social media. What better way to find out what is going on in your consumers' world than to be able to talk to them directly in an informal environment. A question and answer session will provide your following to directly find out more about your product or services and have a bit of fun with it too.
Drive traffic to your Facebook page
Regular live streams will generate a fanbase of inquisitive viewers who are likely to pop over to your actual Facebook page for more information about your business. This, again, is a source for organic growth on social media.Great for low input/ high output kind of strategies.
You can see real-time engagement
By taking part in Facebook live broadcasts you are able to track what engagement you have in real-time. This is a fantastic way to test the water on new content and to be able to see what gets people engaging.
Now you have the 411 on Facebook live the only thing left to do is make your plan and get on candid cam! If it seems a bit daunting, then the content ninjas here at Purely Personal Marketing can help you integrate live content into your strategy. Don’t forget that Instagram also offers live content streaming which is increasing in popularity so be sure to test the water there too. We certainly look forward to watching and, more importantly, so do your consumers!
Get in touch with Purely Personal Marketing for more information on how our expertise and creativeness can help your business reach more customers.
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