Purely Personal Marketing’s Jargon Buster! 

Updated: Nov 26, 2020

We deal with this stuff all day every day, but we know that many small businesses are new to the world of digital marketing. We have compiled a jargon-busting glossary of terms to help you get to grips with the things we do, talk about and what you need to know to embrace digital marketing into your business, and your life! We hope you find it super useful. 

A/B Test

This is where we use two variants of the content to determine which one performs better with users. 


The term audience refers to who will see the content. 


The measurement used to compare your results to your competitors or your previous digital marketing campaigns. 


CTR stands for click-through rate. This is a common indicator of the performance of content. It establishes the percentage of people who clicked the links in your content divided by how many people saw the content. 

Content Calendar

This is the schedule of upcoming content that is going to be published. 

Conversion Rate

This is the percentage of website visitors that complete a purchase or other desired goal. 


CPC is the cost per click. This is the price you pay for each click on a paid social media advert.

Engagement rate

This measures the engagement your audience has with your content. 


This is the strategic customer journey through marketing to purchase. 


The total number of times content is seen, not the number of users but the number of views. 


KPI stands for key performance indicator. This is a general business term, not just for digital marketing but when used in a marketing context it pertains to the success of the content or campaign. 

Landing Page

The landing page is a web page that the user reaches first after clicking on marketing or search results. 


A lead is a potential client that has already shown interest in your business or service such as following on social media or subscribe to your emails list. 

Organic social media marketing 

Organic social media marketing is the content that your post on social media. Any non-paid social media content is classed as organic content. 

Paid content

This is content that you post as a paid add to increase its reach. 


This is a code that collects information about the user. 


We talk about this often, it is the total number of users that are seeing your content. The difference between reach and impressions is that reach will only count the user once no matter how many times they view the content.  


SEO stands for search engine optimisation. It describes the process of improving the quality and quantity of traffic to a website. It also increases the site's visibility. 

Strategic Alignment

This is when you align your social media content and digital marketing with your overall business goals. 

User-Generated Content

This is content that features your brand that is created by your users such as a video using your product that is then shared on social media. 

So that’s it on the lingo for today. As a transparent company Purely Personal Marketing always like to explain things in layman’s terms to our clients but sometimes the odd bit of jargon might slip out 😉 We hope this blog might make things a little easier to understand for those occasions!

Get in touch with Purely Personal Marketing for more information on how our expertise and creativeness can help your business reach more customers.   For information on Social Media Marketing, just drop us an email at

15 views0 comments