Purely Personal Marketing’s Jargon Buster! 

Updated: Nov 26, 2020

We deal with this stuff all day every day, but we know that many small businesses are new to the world of digital marketing. We have compiled a jargon-busting glossary of terms to help you get to grips with the things we do, talk about and what you need to know to embrace digital marketing into your business, and your life! We hope you find it super useful. 

A/B Test

This is where we use two variants of the content to determine which one performs better with users. 


The term audience refers to who will see the content. 


The measurement used to compare your results to your competitors or your previous digital marketing campaigns. 


CTR stands for click-through rate. This is a common indicator of the performance of content. It establishes the percentage of people who clicked the links in your content divided by how many people saw the content. 

Content Calendar

This is the schedule of upcoming content that is going to be published. 

Conversion Rate

This is the percentage of website visitors that complete a purchase or other desired goal. 


CPC is the cost per click. This is the price you pay for each click on a paid social media advert.

Engagement rate

This measures the engagement your audience has with your content. 


This is the strategic customer journey through marketing to purchase. 


The total number of times content is seen, not the number of users but the number of views.