Updated: Jan 13, 2021
Brands have a choice of social media platforms that can be part of their digital marketing strategy. Twitter, TikTok, Instagram and Facebook are the main contenders and each of them have different advantages. When using Facebook effectively, companies can increase sales and brand awareness and over time build brand loyalty.
Purely Personal Marketing has put together the top five ways that you can optimise Facebook for business in 2020. We know you’re going to smash it.
Pimp your business page
Your business page should be set up so that you give the customer easy to understand information, and well-showcased products or services. Concise and relevant information ensures that customers do not come off your page because they can't find the information they were looking for. There are free tools and features that can help you connect with your audience, like the events section that you can use to create hype about upcoming events within your business. Also, make sure you are using the tabs that are relevant to your business, so your customers have lots of information about you at their fingertips. Important ones to remember are About, Email, Shop, Services, and Review. Remember to share your businesses other social media accounts here too. Another feature of Facebook for businesses is Messenger. This is a direct line of communication with your customers and enables you to quickly respond to questions about your business products or services. Create an auto-response to give the customer a quick introduction to your business. Aim to personally reply to queries as quickly as possible and within 24hrs.
Sharing is caring
Our story is an often-neglected part of a Facebook business page. We aren’t sure if this is because business owners feel its too personal and takes away from their shiny professionally image? But, we are here to tell you, people buy people. People also love to hear a story, and by telling your brand story you build trust with your audience and you can involve them in the core values and beliefs behind the brand. Of course, you don't need to get too deep and personal but by sharing part of your business journey with your customers they will feel more knowledgeable about what they are buying and from whom. Remember to include exciting highlights and anecdotes to engage your audience. If there isn’t much to tell about the evolution of the business, you could publish a mission statement instead. Talk about what the company believes in and what it is aiming to achieve.
Yes, we have said it before, and we will say it again. And again and again. Why? Well let the figures speak for themselves; according to Hubspot, Product videos can increase purchases by 144% and 50% of consumers said they preferred video content over emails and images. Video drives a 157% increase in organic traffic from search engine results and video marketing can see a 54% increase in brand awareness. Video is the perfect opportunity to engage with your audience. You should also aim to create some videos with no sound because a lot of people watch content on mute, perhaps a product demonstration, lots of visual imagery or you could use subtitles. You should engage your viewers within the first 3 seconds so share something to captivate and retain their attention.
Get on the ad-wagon
Organic social media marketing is a long-term game plan, it builds brand trust and awareness over time. The only way to get quick results from Facebook marketing is to use ads. Advertising on Facebook is affordable and if done well, can lead to a great return on investment. Compared to so many other marketing platforms, Facebook ads can be accessed from a wide range of budgets so don’t be put off. You can target your ads to get information about products and services specifically to the right people for the best conversion rate. There is also a range of around 13 ad types to choose from including Image Ads, Video Ads, Carousel Ads, Slideshow Ads, Messenger Ads and Stories Ads. Image Ads are a good place to start and learn how campaigns work with the use of Facebook Business Manager.
Gain some insight
Audience insights on Facebook can be used to develop a highly-targeting strategy for your Facebook ad campaign. Information like optimum posting times, page views, page actions and post reach are all useful when using Facebook for marketing. There is more information to be found in Facebook Audience insights inside the Facebook Ads Manager. You can choose how to target ads determined by whether you want to reach new people on Facebook or engage with those already connected to your page. Carefully selected content can be used when creating ads, based on the demographics of your target audience.
Quite simply, there is no reason why a business shouldn’t be using Facebook and a whole host of reasons why they should. And we believe if something is worth doing, it is worth doing well.
Get in touch with Purely Personal Marketing for more information on how our expertise and creativeness can help your business reach more customers.
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