A digital marketing agency can offer your company a range of different services.
But, how do you decide what to ask for? Purely Personal Marketing has put together a guide to help you distinguish between the different services, give you some information about them and explain why you need them. We hope it helps!
Social Media Marketing
Social media marketing is the promotion of a business on social media platforms such as Facebook, Instagram and Twitter. Social media platforms offer the opportunity to engage with current and potential customers and offer built-in analytics to monitor activity.
Social media marketing is imperative for a business to keep up with their competition. With an estimated 2.2 billion people using a form of social media every day the scope for marketing potential is staggering. A range of content to reach out to your target audience is at your fingertips and with the right campaign, social media marketing can increase sales, brand awareness, brand loyalty and trust.
A digital marketing agency can manage your social media marketing and will run an expert strategy to post at optimum times with the right content needed to boost engagement and drive leads to your website/ directly increase sales. A digital marketing agency can understand the analytics and create a marketing strategy accordingly, as per your businesses requirements.
“Social Media= Business. Period.” ― Gary Vaynerchuk
Web Design
Web design is the creation of a website to compliment your company’s online presence. Branding is key with a website, using colour, images and text best in tune with your company. Everyone who’s anyone has a website if not only as a reference point for their customers and web design is refining the aesthetics of that site. Building a great looking website is not as easy as you might think and to build one well is a specialist area altogether.
A digital marketing agency can design a professional website for you, ensuring the branding is on point and the copy is effective and concise. A digital marketing agency has expert knowledge of what makes a website look good and work well.
“What separates design from art is that design is meant to be... functional.” ― Cameron Moll
Web development
A website with a shiny front end is no good whatsoever without the tools running the website behind the scenes. Web development is the development of how the website works and ensures the user has a positive experience using it. It is important that your website runs smoothly and offers all the information/ experience that the user requires when they visit it. A website is a key component of a successful business and it requires a certain level of skill to ensure it runs effectively. This is where a digital marketing agency comes in.
A digital marketing agency has the level of skill required to develop a website for optimum efficiency. Knowledge of computer languages such as Java, ASP, and PHP, as well as HTML, is needed to make a professional web page.
“If You Think Math is Hard Try Web Design” ― Pixxelznet
SEO
SEO stands for Search Engine Optimisation. It is how you increase the number and quality of visitors to your website by improving rankings in the search engine results. Algorithmic search results (organic results) appear directly below the paid ads on the results page. Websites that appear on the first page of Google are the most likely to get clicked on. FACT. And the higher up the page the more traffic they will receive. If your business isn’t visible online, you are losing trade to the companies that are.
A digital marketing agency can analyse your website and carry out onsite SEO to optimise your website and its content to improve its relevancy. Typically, this could include carrying out keyword research which involves analysing the types of words used by customers to find services. This can then be integrated into your website. There is also technical auditing, this will investigate whether the website can be indexed, is geo-targeted and free from mistakes or user barriers. Onsite optimisation will improve the website structure and navigation as well as the relevancy of the content to prioritise key information.
“Google only loves you when everyone else loves you first.” –Wendy Piersall, Author, Blogger and Artist
Content Marketing
Content marketing is the online distribution of relevant and consistent content to engage with and gain the trust of your target audience, resulting in a positive customer reaction. Content marketing is not about sales-driven marketing campaigns that push products and prices, but it is intended to spark a relationship with customers through interesting well-thought-out content. Content marketing is the best way to build long-term engagement with customers resulting in trust and brand loyalty. It is also highly economical with the content easily adapted for a range of platforms.
A digital marketing agency will be able to build a content marketing strategy from scratch, and then deliver it across your chosen platform or medium. Expert knowledge and understanding will ensure that your content marketing strategy is matched to the needs of your target audience and is delivered in such a way that it will reach them.
“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist
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